Better Branding For Your Business
B.O.S.S. Moves Podcast
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Intro
This chapter delves into the critical elements of effective branding, including the impact of a brand's name, story, and market perception. It illustrates how brands like Rolls-Royce and Rolex leverage their narratives and prestige to justify premium pricing, while also connecting these concepts to themes of character and honor from biblical references.
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Transcript
