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6 Figure Creative

#307: 7 Pricing Strategies For Recurring Subscription Freelance Clients

May 7, 2024
Freelancers explore the benefits and challenges of shifting to subscription pricing models. Strategies include value-based pricing, monthly options, bundling services, onboarding fees, and contract incentives. Tips on managing client workload, increasing prices over time, and retaining profitable clients for sustainable growth.
33:16

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Quick takeaways

  • Transitioning to subscription pricing challenges freelancers with resistance from clients, workload underestimation, and lack of business sophistication.
  • Value-based pricing emphasizes client outcomes over hours worked, aligning prices with diverse forms of value beyond financial returns.

Deep dives

Subscription Pricing Challenges for Freelancers

Transitioning to subscription pricing is a challenge for freelancers due to pitfalls like clients taking advantage, resistance to subscriptions, and underestimating workload. Many freelancers lack business sophistication and struggle with subscription models. However, successful strategies involve understanding how to transition from one-time packages to subscriptions.

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