

#307: 7 Pricing Strategies For Recurring Subscription Freelance Clients
21 snips May 7, 2024
Freelancers explore the benefits and challenges of shifting to subscription pricing models. Strategies include value-based pricing, monthly options, bundling services, onboarding fees, and contract incentives. Tips on managing client workload, increasing prices over time, and retaining profitable clients for sustainable growth.
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Subscriptions Transform Freelance Income
- Subscription pricing can turn feast-and-famine freelance income into stable, predictable revenue when done right.
- Many freelancers fail because they lack business sophistication and clear recurring best practices.
Price For Value, Not Hours
- Price on the value you deliver, not the hours you work; clients pay for outcomes, not time.
- Protect your hours by charging accordingly and avoid selling raw hourly blocks as subscriptions.
Nonfinancial Value Examples From Music Work
- Brian used his music-production background to illustrate non-financial value types like status and self-worth.
- He referenced a boudoir photographer client who provides self-confidence, not financial ROI.