Discover the fascinating history and importance of lube, from ancient China to modern times. Explore its gendered aspects and the stigma surrounding its purchase. Learn about ancient lubricants like red seaweeds, olive oil, and yams, and the demand for different oils. Dive into the origins and uses of Vaseline and Kwad Jelly. Delve into the historical use of lube in dental procedures and its association with pleasure. Uncover the introduction of flavored lube and waterbeds in the 70s. Discuss the shame around buying lube and the marketing strategies used to normalize its use for women.
Lubricants have a long history and have been stigmatized, marketed for specific purposes, and associated with shame and gendered expectations.
Lube should be embraced as a normal part of sexual encounters, bringing joy, comfort, and improved sensations, and marketed in a gender-neutral and inclusive way.
Deep dives
The historical use of lubes and their stigmatization
Lubricants have been used for centuries to enhance sexual experiences. From ancient Chinese seaweed-based lubes to olive oil in ancient Greece, lubes have played a role in sexual activities. However, the use of lube was often stigmatized, with specific gendered marketing and shame surrounding its use. It was primarily marketed for specific purposes, such as solving lubrication issues in women or for anal sex. The stigma surrounding lube persisted until more recent years, with the normalization of lubes and their availability in drugstores, flavored options, and massage oil combination products.
The impact of Viagra on lube marketing
The introduction of Viagra in 1998 led to an increase in lube sales, as men sought solutions for impotence. This created a greater demand for lube, especially among women whose partners were using Viagra. However, lube was often marketed in relation to menopause or medical issues, rather than promoting it for general sexual pleasure. The gendered marketing of lube has perpetuated the notion that women should be naturally lubricated, while men require assistance.
Lube as a pleasure enhancer
Lube should be embraced as a tool to enhance pleasure during sexual activities for all genders. It should be seen as a normal part of sexual encounters, bringing joy, comfort, and improved sensations. The focus should shift from solving a problem to celebrating the pleasure and enjoyment that lube can bring. Everyone should have lube on hand, with different varieties available, such as water-based and silicone-based lubes, to cater to personal preferences and needs.
The ongoing normalization and expansion of lube options
In recent years, there has been progress in normalizing lube and expanding the options available. Lube is now marketed with more gender-neutral packaging, making it accessible to all individuals. Flavored lubes and massage oil combinations have also become popular. However, the work of destigmatizing lube and promoting it for all individuals to enhance sexual pleasure is still ongoing. Lube should be celebrated as a versatile and enjoyable addition to sexual experiences, without shame or judgment.
From the seaweed-strewn shores of Ancient China to the American army camps in the Middle East, lube has been on a long and slippery journey.
Wherever it’s been derived from, the history and importance of this substance is as fascinating as its ingredients.
What does its marketing tell us about our own prejudices? Did the Ancient Greeks really believe it was a contraceptive? And why is there such shame around the use of this wonderful product? Kate is joined by author Hallie Lieberman to find out.
This episode was edited and produced by Stuart Beckwith. The senior producer was Charlotte Long.
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