Three Things to Know about SEO in 2024

The Bulletproof Dental Podcast Episode 335 HOSTS: Dr. Peter Boulden & Dr. Craig Spodak   GUESTS:  Leo and Zach   TAKEAWAYS

• Dentists should have a basic understanding of SEO to avoid being taken advantage of by outside vendors.
• User experience is a crucial factor in SEO, and dentists should focus on providing a seamless and valuable experience for their website visitors.
• AI is becoming increasingly important in SEO, but it should be used as a tool for curation rather than a replacement for human input.
• Dentists should be cautious of plagiarized content and strive to create original and valuable content for their websites. User experience and authority are crucial for generating valuable content.
• Strategic marketing, which considers the synergy between different elements, is more effective than tactical marketing.
• The four metrics to measure marketing success are: more eyes on the content, click-through rate, conversion rate, and sales.
• Mastering topical relevance is essential for improving search engine rankings and attracting the right audience.
• Simplifying the decision-making process and utilizing tools like Google Analytics and Search Console can lead to better marketing outcomes.
• SEO plays a significant role in the success of a dental practice.
• Empowering oneself with knowledge about SEO and digital marketing can lead to better decision-making and results.

  CHAPTERS 00:00 - Introduction to SEO and its Importance   19:16 - User Experience as a Secret Weapon for SEO   25:45 - AI as a Key to Unlocking Search Engine Results   34:17 - Strategic Marketing vs Tactical Marketing   36:13 - The Four Metrics to Measure Marketing Success   37:12 - Mastering Topical Relevance   46:08 - The Importance of Google Analytics and Search Console   48:14 - The Impact of SEO on Business Success   49:09 - Empowering Yourself with Knowledge   REFERENCES Dental SEO Boost   Bulletproof Summit   Bulletproof Dental Practice