Season 15 | Ep 176 | Agency Data Insights – Client Feedback Issues with Masud Hossain

Are you ready to transform how your agency handles client feedback and elevates project delivery? To master agency workflows and create exceptional client experiences, you must streamline communication, reduce revisions, and deliver results. 

In this episode of The Agency Blueprint, I’m joined by Masud Hossain to discuss the art and science of managing client feedback while optimizing agency processes for efficiency and growth. Masud is the CEO of Queue, a platform designed to streamline agency operations. He’s a first-generation immigrant from Bangladesh and his entrepreneurial journey began with coding at age 12 to launching and selling his first startup A Sense of Life for $10 million during his residency. 

Don’t miss this episode to learn how to detach personal ego from design work and the importance of raising prices to avoid overwhelm! 

Key Questions: 

• [03:52] What does data suggest about both client satisfaction when it correlates to feedback and feedback levels? 
• [10:43] Do you have any data around conflicting feedback from multiple stakeholders within a project? 
• [12:45] What other insights do you have on what guidance to give the client when asking for feedback? 
• [17:27] How many rounds of revision work do you see happening with different types of design work? 

What You’ll Discover:  

• [02:07] How Queue uses data from over 2 million comments to uncover insights into client feedback and agency challenges. 
• [04:11] How high-performing teams ensure smoother feedback processes with project manager oversight. 
• [07:07] Why setting shorter deadlines—3 to 7 days—is critical for getting timely client feedback and avoiding project delays. 
• [09:44] How to avoid derailing projects by engaging all client stakeholders during project reviews. 
• [11:18] Strategies for managing conflicting feedback by consolidating all input in one centralized platform like Figma. 
• [12:52] The importance of onboarding calls for aligning brand voice, vision, and design systems to reduce miscommunication. 
• [14:50] How designers can balance professionalism and creativity when receiving client feedback. 
• [17:52] How different types of design work, from videos to web design, vary in the number of revisions typically required. 
• [19:22] The dangers of overloading agencies with too many clients and the benefits of raising prices instead. 
• [21:25] Strategies for transitioning freelancers into full-time employees to ensure reliable and consistent workflow delivery. 

Connect with Masud: 

• Website