Full Story The Birth Keepers: Growing an empire – episode four
Jan 8, 2026
In this insightful discussion, Sevendipity Day, a former member of the Free Birth Society, shares her journey from enthusiastic follower to critical observer. She recounts how the community quickly transitioned to a private business after a tragedy. The podcast delves into the lucrative expansion of FBS and the questionable training practices of their midwifery programs. Sevendipity highlights alarming incidents where inadequate training had dire consequences, revealing a troubling focus on profit over maternal care and raising awareness of the cult-like dynamics within the group.
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Lifestyle Investments Cement Brand Culture
- As revenue grew, Emily invested heavily in lifestyle and experiences, buying land to host retreats and festivals.
- The Matriarch Rising festival became a paid, branded flagship event that reinforced community and monetisation.
Festival Became A Movement Experience
- The Matriarch Rising Festival ran for five days with yoga, singing circles and Emily DJing as 'Matriarch One'.
- Many attendees felt transformed and believed they were part of a movement to change birth culture.
Public Values Clashed With Internal Conduct
- Insiders described Emily as focused on growth, money and control while publicly promoting sisterhood.
- Former staff said she monitored followers, booted dissenters, and prioritized revenue over birth work.
