Millionaire University

How to Remove Fake or Damaging Reviews From Amazon | Shane Barker

May 22, 2025
In this insightful discussion, Shane Barker, an entrepreneur and digital marketing expert, reveals his two-year journey to crack Amazon's review removal code. He shares how his SaaS company, TraceFuse, has helped over 500 clients eliminate 13,000 harmful reviews, protecting their sales. Shane emphasizes the devastating impact of a single bad review on revenue and offers a free tool for sellers. He also explores the ethics of reputation management, stressing the importance of emotional control and proactive strategies in maintaining a positive online presence.
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ANECDOTE

Two Years to Crack Amazon Reviews

  • Shane Barker spent nearly two years figuring out how to remove fake or damaging Amazon reviews.
  • His relentless testing cracked a system previously thought impossible to beat.
INSIGHT

Sharing Knowledge Builds Edge

  • Shane Barker’s philosophy: If your competition copies your ideas, you probably don’t have a true edge.
  • Sharing knowledge openly emphasizes implementation skill over secret tactics.
INSIGHT

Review Impact on Sales

  • Negative or fake Amazon reviews drastically lower sales and increase advertising costs.
  • Star ratings and social proof heavily influence buyer decisions and seller success on Amazon.
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