268: Why You Should be Doing Data-Driven Sales Management

Peter Kazanjy joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss why you should use data to drive your sales management decisions.

Peter is a serial founder and seasoned early-stage SaaS executive, advisor, and investor.

Highlights include: why data is so foundational to sales management (4:32), how to get started with data management for your sales development team (8:34), the biggest mistake sales managers make when implementing data systems (9:04), how to take action based on the data (15:39), bringing those metrics into your one-on-one coaching with individual reps (17:45), using data to design your coaching plan (23:15), and why it’s your responsibility as a manager to track and use this data (30:01).

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