Change Signal What “Trust State” Are You In? Rachel Botsman
23 snips
Dec 24, 2025 
Rachel Botsman, an Oxford lecturer and author recognized for her expertise in trust within collaborative systems, shares fascinating insights about the nature of trust in times of change. She challenges leaders to consider the various trust states of their teams and how perceived risks influence their readiness to embrace transformation. Botsman advocates for a thoughtful approach to trust, emphasizing the importance of navigating uncertainty and listening to low-trust groups. Her take on trust as a confident relationship with the unknown reshapes how leaders might facilitate meaningful change.
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Trust Leap Varies By Person
- Change requires a "trust leap" where people cross from known to unknown to see benefit.
- Different people experience that leap at different heights based on perceived risk.
Use Trust Influencers And Clear Benefits
- Identify your trust influencers in unexpected places to provide social proof.
- Clearly communicate the personal "what's in it for me" benefit for each role.
Wise's Pensioner Social Proof
- Wise (formerly TransferWise) discovered pensioners in Spain were its unexpected trust influencers.
- Those users provided social proof that helped broader adoption.
