The GaryVee Audio Experience How to Standout As a Digital Agency in Small Town America | 4Ds
Jun 14, 2021
Nicholas Strand, founder of Choose Your Attitude, shares his inspiring journey of transforming personal grief into a brand that encourages positivity. The discussion dives into practical strategies for small businesses, including monetizing online platforms and building brands on TikTok. They also explore the complexities of integrating NFTs while highlighting the importance of community building and resilience in the digital marketplace. Listeners are treated to insights on navigating both personal challenges and entrepreneurial landscapes.
AI Snips
Chapters
Transcript
Episode notes
Building a Brand in Baseball
- Brand building on TikTok is crucial, focusing on organic content first.
- Allocate a portion of resources consistently for brand-building activities.
Creating a Mascot
- Create a memorable mascot for the brand and give away merchandise featuring it.
- This acts as a cost-effective brand-building strategy.
Finding the Right Business Partner
- Find a business partner who excels in operations to complement creative strengths.
- Focus on creative direction and let the partner handle business aspects.