Influencer Marketing: Focus on one thing (episode #139)

As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you.

For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors.

Now, that number has exploded.

Just one example of how many things you could possibly do with your business and your campaigns and your budget and your time.

But to find success, my next guest says – focus on one thing.

To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Gidon Rotteveel, co-founder, Delka Talents [https://www.delkatalents.com/]. Gidon manages a team of 25.

Hear the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.

Lessons from the things he made

• You always have to separate work from your personal life
• Great things take time to grow
• Focus on one thing
• You don’t need 100 employees
• Entrepreneurship does not have an age
• Influencers come and go
• Don’t let small setbacks in the business distract you from your insane vision

Discussed in this episode

AI Guild [https://join.meclabsai.com/]

Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90) [https://marketingsherpa.com/article/interview/adaptive]

Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (podcast episode #71) [https://marketingsherpa.com/article/interview/entrepreneurship]

Best Practices Are Pooled Ignorance: 4 quick marketing case studies of brands that found success by taking a different approach [https://marketingsherpa.com/article/case-study/best-practices-different-approach-brands-marketing-case-studies]

Customer-First Marketing: Every click is a wish (podcast episode #85) [https://marketingsherpa.com/article/interview/customer-first]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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