The Ecomcrew Ecommerce Podcast

E607: 5 Product Trends To Watch On Amazon

5 snips
Jul 9, 2025
Discover the latest trends in e-commerce as five standout product categories are explored. The rise of Labubu dolls captivates, while cosmetic tape shows surprising potential. The market for sexual health products is booming, revealing changing consumer preferences. Learn how identifying trends early can help businesses thrive on Amazon. Plus, insights on consumer behavior offer a roadmap for successful product launches. This is a must-listen for anyone looking to capitalize on the dynamic online marketplace!
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INSIGHT

Labubu Dolls Viral Popularity

  • Labubu dolls became a viral phenomenon in 2025, ranking as the 7th most searched term on Amazon with nearly 10 million monthly searches.
  • Viral trends can emerge unexpectedly, offering sudden massive market opportunities for sellers.
INSIGHT

This Amazon Doll Accessory Trend is Exploding Right Now

Labubu dolls have become a viral sensation in 2025, ranking as the seventh most searched term on Amazon with close to 10 million searches a month.

Despite Labubu being a trademarked term, you can capitalize on the trend by launching compatible accessories like clothes and cases that are not officially branded but cater to the massive demand.

Using the tactic of piggybacking on branded search terms with compatible accessories is a smart strategy to catch high search volume without infringing trademarks.

For example, LaBubu clothes are the 192nd most searched item and cases rank 5,569th on Amazon, offering diverse product opportunities.

The wider insight is to leverage popular branded keywords by designing compatible add-on products to capture market share early before competition saturates the niche.

ADVICE

Accessory Launch Strategy: Labubu Dolls

  • Launch accessories compatible with trending branded products like Labubu dolls instead of the trademarked items.
  • Use terms like "compatible with Labubu" and brand under your own label to comply with Amazon's policies.
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