Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale?
Join us as Pragmatic Institute and Diane Pierson, visiting instructor and founder of Innovate on Purpose welcome Scott Lien, CEO and co-founder of GrandPad. Scott will share how to leverage market research to build powerful positioning and ways to utilize Pragmatic principles in the real world to gain a strategic advantage.
In this conversation Scott will also discuss:
- What kinds of market research will help you build better positioning
- Practical ways to conduct research with limited budgets and time
- How to drive market knowledge into every product and marketing decision to drive better results
- How to align with leadership to successfully jumpstart your positioning workflow
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