Inside Aesthetics Ep 186 The Business Of Injecting (Chapter 4) | Jessica Halliday & Maria Reid
Episode 186 hosts Jessica Halliday & Maria Reid (Registered Nurses based in Tasmania, Australia)
Jessica worked as a midfwife for many years before deciding to become a cosmetic injector. She founded 'Eden Cosmetic Therapies' based in Hobart in 2017.
Maria worked as in nurse management role for over a decade in a health business prior to becoming a cosmetic injector.
Jessica originally employed Maria as a contractor in a dual role, as an injector but who running the management aspect of the clinic. Maria's input proved so valuable that in 2020, Jessica invited her to join as an equal partner with a 50% share of the business.
In Chapter 4 of 'The Business of Injecting' episodes, we explore the dynamics of working as business partners and shared responsibilites of this type of agreement.
We explore:
- Why our guests became cosmetic injectors after many years of working as nurses in different fields.
- The aesthetic market and the unique differences of injecting in Tasmania, an island state 240km South of the Australian mainland.
- The impact that their location has on decisions made concerning ordering stock and supplies
- Why Jessica invited Maria to become a business partner and why she needed help.
- The vital importance of understanding what your own skill set is and what your limitations are
- What their shared responsibilites are ans how they run the clinic six days a week
- Understanding what a business agreement legally binds you to and what to do when disagreements occurs
- Understanding the business side of an injecting clinic including key parameters like net profit margin, patient repeat rate, the average spend and the spend per patient aquistion.
- The challenges of establishing a boutique clinic in a more conservative community
- How to differentiate your clinic from more generic chain clinics
- And more!