In recent years, our industry has been too occupied by intense demand to orient our businesses in accordance with shifts in society. Today, there are industry-wide struggles in labor, sales, supply, and electrification. These things are about to converge and impact our industry like never before. Listen to Grant Falco’s take and advice on these issues in this episode to better prepare for the future of our industry.

While we prepare Season 10 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to "The President's Perspective” by Grant Falco (Co-Owner of Falcos & Co-Founder of Fire Time Network).

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"The President's Perspective" by Grant Falco (FTM Rapid Reaction)