Dan Kennedy's Magnetic Marketing Podcast Mastering Sales Foundations With Tom Hopkins (2 of 2)
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Oct 11, 2024 Discover key sales fundamentals with insights from America's #1 sales trainer. Learn effective presentation strategies that recapture audience attention after interruptions. Explore the power of empathy in sales, showing how understanding client concerns can lead to successful outcomes. Enjoy humorous anecdotes from the unpredictable world of real estate, where blunders can offer valuable lessons. Finally, navigate the anxiety of sales encounters while maintaining a resilient and positive mindset.
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Recap and Tie-in
- Recap after interruptions to regain audience attention.
- Tie teachings to current events for better engagement.
Questioning Technique
- Focus on questioning to understand client needs (needs, desires, current situation).
- Find the right solution (S) based on these needs.
Alternative Choice Questioning
- Use alternative choice questions (two options).
- Both options should lead towards a minor agreement, guiding them to the major decision.