The Obvious Choice 308 I The Wrong Things To Optimize I The Obvious Choice Podcast (HOT SEAT)
Hey, what's up everyone? Welcome to another episode of The Obvious Choice podcast. Today we've got Jason from Milford, Connecticut, who's been crushing it in both the brick-and-mortar and online space for nearly two decades. He's looking to revamp his coaching mentorship program, and we dive deep into everything from launch strategies to the realities of paid advertising in today's market. What I love about this conversation is how it showcases that sometimes scaling back and getting more hands-on can be the right move, even when conventional wisdom says otherwise.
We get into the nitty-gritty of marketing funnels, event planning headaches, and why the old launch models that used to work so well might not be your best bet anymore. Let's jump in.
Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.
Timestamps
0:00 Episode introduction
0:40 Jason introduction
1:17 Discussion of plans to revamp the mentorship program in 2025
2:58 Conversation about the scalability of the business mentorship program
3:23 Jason explains he's actually going in reverse direction, wanting more hands-on involvement
3:47 Breakdown of program components
5:34 Jason shares experience running a Northeast coaches summit
7:29 Marketing strategy discussion
11:42 Discussion of different marketing tiers (gold, silver, bronze)
14:23 Analysis of lifetime customer value in relation to advertising
16:02 Discussion of launch timing and strategies
18:25 Comparison of twice-yearly versus monthly launch models
19:30 Discussion about testing and improving marketing over time