308 I The Wrong Things To Optimize I The Obvious Choice Podcast (HOT SEAT)

Hey, what's up everyone? Welcome to another episode of The Obvious Choice podcast. Today we've got Jason from Milford, Connecticut, who's been crushing it in both the brick-and-mortar and online space for nearly two decades. He's looking to revamp his coaching mentorship program, and we dive deep into everything from launch strategies to the realities of paid advertising in today's market. What I love about this conversation is how it showcases that sometimes scaling back and getting more hands-on can be the right move, even when conventional wisdom says otherwise. 

We get into the nitty-gritty of marketing funnels, event planning headaches, and why the old launch models that used to work so well might not be your best bet anymore. Let's jump in.

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Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/

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Timestamps

0:00 Episode introduction

0:40 Jason introduction

1:17 Discussion of plans to revamp the mentorship program in 2025

2:58 Conversation about the scalability of the business mentorship program

3:23 Jason explains he's actually going in reverse direction, wanting more hands-on involvement

3:47 Breakdown of program components

5:34 Jason shares experience running a Northeast coaches summit

7:29 Marketing strategy discussion

11:42 Discussion of different marketing tiers (gold, silver, bronze)

14:23 Analysis of lifetime customer value in relation to advertising

16:02 Discussion of launch timing and strategies

18:25 Comparison of twice-yearly versus monthly launch models

19:30 Discussion about testing and improving marketing over time