Season 12 | Ep 132 | Managing Resources – Efficiency vs Effectiveness

Where is your agency’s focus on, efficiency or effectiveness? Is your focus creating the outcome you’re looking for? Maybe it’s time you open up to changing your mindset from efficiency to effectiveness.  

In this episode of The Agency Blueprint, we discuss the key differences between efficiency and effectiveness in a creative agency. We also explain why, as a businessowner, you should focus on developing an effectiveness mindset to create a larger impact on client deliverables and agency processes. 

Don’t miss this episode to learn more about how to refocus the idea of efficiency vs. effectiveness, plus measure effectiveness in your agency.  

Key Questions:   

• [01:56] What are the main differences between what would be considered efficiency and effectiveness? 
• [08:31] How do you measure your agency's effectiveness?  

What You’ll Discover: 

• [02:14] The main differences between efficiency and effectiveness and why the idea of efficiency is a short-sighted mindset.  
• [04:36] Understanding that effectiveness is about the larger impact on client deliverables and agency processes.  
• [08:31] How having an effective team allows you to produce client results in less amount of time.  
• [10:48] Effectiveness indicators – on-time completion, frequent SOP updates, and the number of revisions. 
• [14:43] The importance of managing your business by the numbers to measure how you’re making profits and providing impact.  
• [15:38] How to refocus the idea of efficiency vs. effectiveness because agency effectiveness leads to efficiency.

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