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SaaS Interviews with CEOs, Startups, Founders

How to Generate $6m of Revenue and keep 100% Equity with BadgerMaps CEO

Dec 28, 2023
BadgerMaps CEO discusses generating $6m of revenue and keeping 100% equity by helping customers plan field sales reps' driving routes. They mention their 13 person sales team, 4,100 customers, bootstrapping the company, scaling with debt, and hopes of an exit in 2024.
22:33

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • BadgerMapping.com has achieved $6 million in annual recurring revenue (ARR) by serving over 4,100 businesses with a route planning and mapping tool that improves efficiency and helps close more sales.
  • BadgerMapping.com's success is attributed to its ability to cater to a specific niche market of field salespeople, emphasizing the importance of value creation and serving a niche customer base over being the most popular podcast overall.

Deep dives

Key Point 1: Growth and Capitalization

BadgerMapping.com has experienced significant growth, going from over a million in revenue in 2017 to now achieving six million in annual recurring revenue (ARR). The company serves over 4,100 businesses with field sales teams, providing them with a route planning and mapping tool that improves efficiency and helps close more sales. Despite this growth, BadgerMapping.com has managed to remain bootstrapped, relying on revenue from selling the product and occasionally utilizing debt financing for additional funding.

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