SaaS Interviews with CEOs, Startups, Founders

How to Generate $6m of Revenue and keep 100% Equity with BadgerMaps CEO

Dec 28, 2023

22:33

Snipd AI

BadgerMaps CEO discusses generating $6m of revenue and keeping 100% equity by helping customers plan field sales reps' driving routes. They mention their 13 person sales team, 4,100 customers, bootstrapping the company, scaling with debt, and hopes of an exit in 2024.

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Quick takeaways

BadgerMapping.com has achieved $6 million in annual recurring revenue (ARR) by serving over 4,100 businesses with a route planning and mapping tool that improves efficiency and helps close more sales.

BadgerMapping.com's success is attributed to its ability to cater to a specific niche market of field salespeople, emphasizing the importance of value creation and serving a niche customer base over being the most popular podcast overall.

Deep dives

Key Point 1: Growth and Capitalization

BadgerMapping.com has experienced significant growth, going from over a million in revenue in 2017 to now achieving six million in annual recurring revenue (ARR). The company serves over 4,100 businesses with field sales teams, providing them with a route planning and mapping tool that improves efficiency and helps close more sales. Despite this growth, BadgerMapping.com has managed to remain bootstrapped, relying on revenue from selling the product and occasionally utilizing debt financing for additional funding.

Introduction

2min

Order of Operations and Niche Podcasts

12min

Discussion on Paying Customers, Seat Price, and Growth Rate

3min

Working with Capital Providers and SaaS Debt

4min

Favorite Online Tool, Hours of Sleep, Age, and Experience Working at Large and Small Companies

2min

His 13 person sales team does 2,000 calls per month. This engine has landed him 4,100 customers who pay him to help plan their field sales reps driving routes to save gas and make more money. He’s bootstrapped the company to $6m and made a full recovery from COVID down year 2021. He’s used debt to scale to keep 100% equity. Will he get the exit he dreams of in 2024 and reap the rewards of bootstrapping and keeping equity? Badgermapping.com

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