Use the SERPs as your best and most up to date SEO tool - with Omi Sido from Canon Europe

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

How do you use the SERPs as an SEO tool?

What information do you look for in the SERP?

How do you use that information?

How do you do this at scale?

How reactive should you be to a changing SERP?