#019 Freestyle Friday - "For Purpose" Businesses and Brands

When Brandon was at the Thrive: Make Money Matter conference this past weekend, he heard some of the presenters speak on the subject of businesses that are neither for-profit nor nonprofit, rather “for-purpose,” managing both the financial growth of the former with the altruism in the latter. Traditional nonprofit organizations do very important work, but they’re ultimately limited by how many donations they receive. For-purpose businesses take the best of both worlds and create something even greater.

In this episode, Brandon discusses the how and the why of a for-purpose business, relates his recent encounters with a couple of listeners, and explains how he’s using this show as a means to bring a little extra good into the world.

The Finer Details of This Episode:

• What does it mean to build a “for-purpose” business?
• Brandon thanks those listeners who’ve left reviews and tracks Brands on Brands on Brands’ rise through the charts.
• Why you shouldn’t be ashamed of having low viewership so early in the game.
• Which two “mystery listeners” Brandon had the chance to chat about the show with.
• What you’re eligible for if you sign up for Brandon’s coaching before this Sunday (June 9).
• How you can use your business as a tool for good, and how Brandon specifically is giving back using his coaching.
• A couple of key pieces of advice that Brandon took back from Thrive. 

Quotes:

“If you build a business—an engine that can generate money—you can use that money for good.”

“How are you gonna do something that touches people and is built around more than protecting your lifestyle and those few things that you want to accomplish in life?”

“This is long term for me. I’m investing in this and this will be here long after I’m gone.”

“What can you do to use your business as a tool to advocate for that cause that you already care deeply about.”

“I know what I have to offer, I know that I can help people, and I hope you guys see that and appreciate that.”

Links:

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!