Daybreak Why Wework India is moving away from what it knows best — co-working
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Feb 26, 2025 WeWork's narrative takes a fascinating turn in India, thriving where its global counterpart has stumbled. The focus shifts from lavish frills to essential, managed office spaces, appealing to a broader clientele. Unlike the startup-centric model that faltered elsewhere, WeWork India caters to diverse needs, setting itself apart in a competitive landscape. Meanwhile, the rivalry with Office highlights innovative pricing strategies and revenue growth, suggesting a necessary evolution for WeWork to stay relevant.
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WeWork India's Success
- WeWork India thrives by focusing on sustainable growth and managed office spaces, unlike its global counterpart.
- It's prepping for an IPO, primarily benefiting Embassy Group, its majority shareholder.
WeWork's Hesitation
- WeWork India hesitated to adopt the managed office space model due to its established format and approach.
- It faces competition from homegrown Office, highlighting the potential of different choices.
Shift to Managed Offices
- WeWork India is shifting towards managed offices, with 30% of new capacity dedicated to it.
- Office, a competitor, has 60% capacity in managed offices and higher long-term customer retention.