eCommerce Evolution Episode 100 - Ecommerce Predictions for 2020 from Top Guests
Dec 23, 2019
01:10:30
For our 100th episode we wanted to do something different. Rather than one guest, we invited 6 of our most popular guests we’ve ever had on the show. Since we’re wrapping up 2019, we decided to ask these super smart eComm pros what their top predictions were for 2020. They did NOT disappoint. We cover some GREAT predictions including:
- How and why some merchants will shift some of their focus away from Amazon (we’re already seeing this with Nike).
- How merchants will shift their video strategy in 2020 (will we go short form or long form?)
- Why “profitability” may be the focus rather than scale in 2020
- How SEO is shifting away from traditional keywords in 2020
- How automation is working (and how it doesn’t replace everything)
- How new privacy laws and policies will make things harder (and easier) for marketers
- Plus more!