You Are Heroic with Brian Johnson To Sell Is Human by Daniel H. Pink (Heroic Wisdom Daily)
Dec 3, 2025
Explore the idea that everyone is involved in sales, whether it's selling ideas or actions. Discover the new essential skills: attunement, buoyancy, and clarity, that enhance effective communication. Learn how asking questions can open doors and create impactful pitches. Understand that true selling is about helping others transition from one stage to another with respect and purpose. Dive into practical insights that empower you in work and life.
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Selling Is A Universal Human Skill
- Daniel H. Pink reframes selling as a universal human activity of moving others, not just commercial transactions.
- Brian Johnson emphasizes that pitching projects, persuading teammates, or influencing family are all forms of selling.
Use The New ABCs Of Selling
- Shift from "Always Be Closing" to attunement, buoyancy, and clarity when influencing others.
- Ask questions, tune into perspectives, persist through rejection, and clarify what's valuable.
Pitch Smart: Short, Curious, Memorable
- Prefer questions over statements to open possibility and collaboration in conversations.
- Use one-word, question, or rhyming pitches to keep proposals short and memorable.
