Straight Talk with Mark Bouris #216 Ita Buttrose: The Unapologetic Woman Who Changed Australian Media
Nov 10, 2025
Ita Buttrose, a veteran Australian journalist and media icon, shares her incredible journey from a copy girl to leading the ABC. She discusses the powerful impact of magazines on women, her experiences with media giants like Rupert Murdoch, and how the women's liberation movement shaped her career. Ita also highlights her advocacy for dementia awareness and the importance of mental sharpness as a 'super-ager.' With insights on embracing challenges and the value of curiosity, Ita inspires listeners to live purposefully and unapologetically.
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First Radio Break Came From John Laws
- John Laws invited Ita Buttrose to fill in on his radio show, which launched her radio career.
- She accepted, hosted six weeks, and later got the afternoon show at 2UE.
Humble Copy Girl To Editor
- Ita started as a copy girl at The Australian Women's Weekly making tea and running messages.
- She used shorthand, volunteered stories, earned a cadetship at 16 and rose to editor.
Editing Is About Emotional Balance
- An editor's skill is balancing content: emotion, humour, and seriousness across issues.
- Covers and design must compel readers' eyes to stop and buy the magazine.
