17. Surfacing the COO's Crucial Role in Revenue Generation

In this episode we discuss: "Surfacing the COO's Crucial Role in Revenue Generation". Our special guest is Pete Crosby a coach, lecturer & advisor, focussing on the successful design & execution of SaaS revenue & growth strategies. He is a 4x successful scale up revenue leader, most recently as CRO at Ometria.

We discuss the following with Pete: 

• What kind of focus helps enable revenue generation? 
• How should the COO’s “system thinking” be leveraged? 
• Where should revenue operations live? 
• What are the types of revenue ops leaders? How does that define their relationship with operations? 
• How important is it for the COO to have a good understanding of revenue ops? 
• What responsibility does a COO have in financial forecasting? 
• How do organisations get more commercially efficient? 
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References: 

• revenue.ghost.io (Pete’s weekly newsletter & deep dives on revenue topics each Sunday) 
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Biography: 

Pete is a coach, lecturer & advisor, focussing on the successful design & execution of SaaS revenue & growth strategies. 

He conceived, wrote & teaches The Definitive Guide to Revenue Leadership syllabus at Sales Impact Academy with Mandy Cole of Stage 2 Capital. Guest lecturers on his course include Mark Roberge, Zoom’s Greg Holmes, and Tableau’s Elissa Fink. 

He is a 4x successful scale up revenue leader, most recently as CRO at Ometria, who Deloitte placed in the Top 10 growth businesses in the UK with revenue acceleration above 3000%.  He took Ometria to its $21m Series B in just 18 months.

Prior to Ometria, Pete ran revenues at Viadeo from Series A to IPO, and took Triptease from $2m to $10m ARR and a successful Series B, also in just 18 months.

Now the Founder of Pete Crosby Revenue, he has managed revenue teams in Beijing, Singapore, Moscow, Mexico City, Dakar, Casablanca, San Francisco, Boston, New York & in most major cities across Europe.

Currently he is a board advisor to 5 of Europe’s most exciting B2B SaaS scale-ups. He also coaches revenue leaders at a further 50+ start-ups & scale-ups.

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