Welcome to another exciting episode of The Brand Called You! In this episode, we dive deep into the world of AI-driven influencer marketing with Himanshu Singh, Founder & CEO of Echio. Discover how Echio is transforming the influencer marketing landscape by connecting brands, influencers, and agencies on a single platform—and using advanced AI tools to ensure authenticity, transparency, and unmatched results.
You'll hear about:
The core problems faced by influencers and brands in today's market
How AI is used to match brands with the right influencers
Techniques for detecting fake followers and manipulated data
The massive potential of the Indian influencer marketing industry
Echio's unique community-driven platform for emerging content creators
Biggest trends impacting the creator economy
The Brand Called You