The Joe Pomp Show Building A Billion-Dollar Apparel Brand With Rhone CEO Nate Checketts
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Jun 22, 2024 Nate Checketts, CEO of Rhone, discusses founding the company, retail strategy, acquiring customers cheaply, work-life balance, and more. Topics include using personal capital for funding, challenges of brand identity, retail disruption, successful commuter collection, unexpected product success, online vs. physical stores, launching women's line, and balancing family and work life.
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Designing for Real-Life Comfort
- Nate and his brother-in-law, both young fathers and busy professionals, designed clothes for their own real lifestyle needs.
- The commuter pant became a bestseller because it is versatile, comfortable, and breathable, perfect for transitioning from work to play.
Retail Stores Boost Brand & Profit
- Physical retail stores can profitably acquire customers from day one, unlike online channels.
- Stores increase local brand awareness and enable customers to touch, try, and test products, building trust in quality.
Data-Driven Retail Location Choice
- Retail locations today are chosen using detailed mobile and credit card data combined with customer databases.
- Opening stores in markets with an established customer base lowers risk and leverages existing brand loyalty for growth.