The Joe Pomp Show
Building A Billion-Dollar Apparel Brand With Rhone CEO Nate Checketts
Jun 22, 2024
Nate Checketts, CEO of Rhone, discusses founding the company, retail strategy, acquiring customers cheaply, work-life balance, and more. Topics include using personal capital for funding, challenges of brand identity, retail disruption, successful commuter collection, unexpected product success, online vs. physical stores, launching women's line, and balancing family and work life.
40:11
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Quick takeaways
- Rhone emphasizes quality and branding for building a successful athletic wear brand.
- Rhone's strategic financial approach sets it apart in the retail industry.
Deep dives
Roan's Unique Branding and Product Quality Sets Them Apart
Roan, co-founded and led by Nate Chekits, has established a standout branding and quality focus in the athletic wear industry. The brand's commitment to creating performance clothing with exceptional quality has garnered a strong following, even leading to professional sports team owners endorsing and purchasing Roan products. Nate's extensive background in entrepreneurship and sports business has shaped Roan's journey to becoming a prominent and trusted name in the industry, with a strategic emphasis on delivering top-tier products to the market.
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