Evolution of Retail Strategy and Customer Acquisition in the Apparel Industry

The chapter explores the shift in consumer behavior towards visiting physical stores after trying products online, discussing challenges in online customer acquisition costs and the benefits of brick-and-mortar stores. It details the strategy behind selecting retail locations using mobile and credit card data, targeting markets with an existing customer base for better traction. The chapter also delves into the decision to launch a women's line in response to market trends and insights on customer demographics and brand strategy.