The Efficient Advisor: Tactical Business Advice for Financial Planners

321: How Jen Tripled Her Revenue in 3 Years While Working 3 Days a Week

9 snips
Nov 11, 2025
Jen Becker, a financial advisor and mom of four, shares her journey of tripling her revenue while working only three days a week. She reveals how narrowing her focus to pre-retirees and widowed women energized her practice. Jen discusses the importance of building a dedicated team, implementing effective systems, and overcoming the fear of making big investments. Key topics include creating a model week for better time management and using templates for consistent client service. Her actionable insights inspire listeners to simplify and scale their practices, all while maintaining a balanced life.
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ANECDOTE

Tripling Revenue While Working Part-Time

  • Jen tripled her revenue in three years while working three days a week and raising four kids.
  • She scaled by niching, hiring, systematizing, and investing in coaching and outsourcing.
INSIGHT

Narrow Niche Attracts Committed Clients

  • Jen shifted from generalist planning to specializing in near-retirees and widowed women.
  • Specializing attracted committed clients ready for complex retirement and distribution planning.
ADVICE

Let Frustrations Guide Your Niche

  • Do audit your frustrations and strengths to find the clients you enjoy serving most.
  • Focus on clients who show up and want to commit so you spend time on high-value planning.
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