Masters of Scale

Rapid Response: The logistical challenge of supporting refugees, w/Susy Schöneberg, head of Flexport.org

Mar 17, 2022
Susy Schöneberg, founder and head of Flexport.org, shares her expertise on navigating the logistical challenges of delivering aid to Ukrainian refugees. She emphasizes the crucial role of organized humanitarian responses and collaboration with established organizations. Susy discusses how her team manages complex shipments while advocating for sustained support and strategic resource allocation. She leaves listeners with a powerful message: collective action can be far more effective than going it alone in times of crisis.
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ANECDOTE

Premonition on the Beach

  • Susy Schöneberg heard about the Ukraine conflict on February 23rd.
  • A news podcast about troop movements at the Ukrainian border made her realize the world might change.
ADVICE

Disaster Relief Playbook

  • Prepare for crises by having a disaster relief playbook.
  • Flexport.org has one and used it to prepare for the Ukraine conflict.
INSIGHT

Matching Needs with Supplies

  • Flexport.org coordinates aid shipments by matching recipients' needs with available supplies and logistics.
  • They act as a central hub, coordinating between various parties involved in the aid delivery process.
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