
The ConTechCrew What Feeding 1500 Workers Taught Construction Leaders About Efficiency with Scott Kaplan
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Dec 2, 2025 Scott Kaplan, Founder of Jerry's Kitchen, shares insights from his journey of providing large-scale catering for construction sites. He discusses the challenge of feeding 1,500 workers in just 30 minutes and how technology enhances efficiency. Kaplan explains the importance of predictability in catering operations and how this focus has boosted productivity and morale on job sites. He also highlights the positive impact on local economies and the value of human-centric service in the age of app-driven food delivery.
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From Food Truck Struggle To Catering Pivot
- Scott Kaplan started Jerry's Kitchen as a food truck after being laid off and pivoted to catering to find predictability and profit.
- He drained savings and reinvented the business to focus on sales-driven catering rather than festival foot traffic.
Mobile Catering As A System
- Jerry's Kitchen treats mobile service as a turnkey catering system, not a single food truck at a window.
- They deploy separate vehicles for cooking, packaging, and delivery to feed large crews quickly.
Design For Rapid Service
- Do design your catering flow to minimize wait time and maximize workers' break utility.
- Aim to serve meals within five minutes so crews keep 30 minutes of actual break time.
