Shane Kultra's Insights on Domain Flipping and Nurturing Business Growth
Feb 21, 2024
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From running a nursery to domain investing, Shane Cultra shares lessons on career pivots, resilience, and the ethics of domain brokering. Explore the dynamics of domain interactions, analyzing domain names, and strategies for endurance and growth. Dive into the complexities of domain sales negotiations, maximizing efficiency with Apollo and Zapier, and personal connections in the domain industry.
Shane Cultra highlights the importance of taking risks and embracing discomfort in career transitions.
Shane emphasizes the value of a strong support system for personal and professional growth.
Shane's passion lies in outbound sales and negotiation in domain brokerage, connecting companies with impactful domains.
The discussion covers the use of CRM tools, ethical dilemmas in domain investing, and the need for ethical practices.
Deep dives
Shane Discusses His Varied Background and Transition into Domain Brokerage
Shane Kultra, an experienced marathon runner, former nursery owner, and domain investor, shares insights on his diverse professional journey. From managing a nursery for 28 years to venturing into domain investing, Shane emphasizes the importance of hard work and taking risks. He discusses his foray into the domain industry and his role in DSAD.com, showcasing daily domain auction listings.
Shane Reflects on the Importance of Support Systems and Leadership
Shane highlights the significance of having a strong support system, including supportive family and friends, as essential for personal and professional growth. He shares how his wife and friends have played vital roles in his decision-making and career progression. Additionally, Shane delves into the responsibilities of leadership, emphasizing the need to create opportunities for employees and guide them towards success.
The Thrill of Outbound Sales and Negotiation in Domain Brokerage
Shane expresses his excitement for outbound sales and negotiation in domain brokerage, likening it to a challenging game. He finds joy in matching great companies with domains that enhance their online presence. Shane's passion for selling high-value domain names stems from his fascination with how businesses utilize these premium assets to amplify their brand value and online presence.
Future Plans and Passion for Building Business Stories
Looking ahead, Shane reveals his plans to launch his own domain brokerage, driven by his enthusiasm for outbound sales and negotiation. He aims to connect companies with impactful domains that elevate their online branding strategies. Shane's focus on engaging with serial entrepreneurs and exploring their innovative business models reflects his commitment to crafting compelling narratives in the domain industry.
Domain Investing Passion and Future Goals
The speaker expresses a deep passion for domain investing, highlighting the addiction entrepreneurs feel once they've experienced the impact of domain names. They aspire to build a robust domain portfolio, dedicating time to hunting for valuable domains. Looking ahead, they envision themselves deeply involved in the domain business, emphasizing the desire to buy, sell, and utilize domain names to forge a successful career.
CRM Tools and Efficiency in Domain Business
Discussing CRM usage in the domain industry, the speaker mentions popular tools like Apollo for emails and LinkedIn Sales Navigator for contacts. They emphasize the commonality in tools usage among domain professionals, pointing out the necessity of proprietary tools and automation integration, highlighting the use of Zapier for efficient data enrichment and automation in managing leads and email communication.
Challenges and Ethical Considerations in Domain Investing
Exploring challenges and ethical dilemmas in domain investing, the speaker touches on the complexities of negotiations, trademark risks, and ethical domain practices. They narrate a real-time scenario where a domain sale involving a potentially trademarked name unfolds rapidly, leading to a significant financial transaction. Despite the lucrative outcome, the speaker cautions against unethical practices and advocates for ethical domain dealings as a fundamental principle in the industry.
Join us as Shane Cultra, known as Domain Shane, takes us on a journey from the nursery to the stock market to the world of domain investing. Learn from Shane's experiences in trading, where he gained invaluable insights into risk management and resilience. His story is a testament to the power of pivoting careers, embracing discomfort, and maintaining unwavering determination.
In this episode, we'll uncover the inner workings of the domain investing industry, discussing the ethical considerations of domain brokering, email strategies, and automated auction bidding.
Don't miss out on this episode—it's not just about domains; it's a deep dive into business, life, and Shane's relentless pursuit of excellence.
About Saw.com
We’re passionate about digital assets here at Saw.com. It’s our mission to create a transparent environment where you know what’s happening with every step of your domain sale or acquisition (and secure the best possible price!)
About Jeffrey:
Jeffrey M. Gabriel is the founder of Saw.com, a boutique brokerage that specializes in acquiring, selling, and appraising domains. With over 14 years of experience in the domain industry, Jeffrey has a proven track record of closing multimillion-dollar deals and delivering exceptional value to his clients.
Jeffrey's core competencies include remote team management, online marketing, and strategy. He is passionate about helping businesses and individuals achieve their online goals and dreams. He has been involved in some of the most notable domain sales in history, such as Ai.com, Sex.com, and Poker.org. He is also a Guinness World Record holder and a frequent speaker and writer on domain-related topics.
