There are over 1 billion users on LinkedIn worldwide, 200 million of which are in the United States. Manufacturing is one of the largest industry segments represented on LinkedIn. Interestingly, LinkedIn is rewarding people who create content and share it on their platform. Why? It’s simple—they need more content.

It’s time for manufacturing and fabrication businesses to take advantage of these facts. But how? In this episode of MakingSparks, Preston Hadley—the President & Founder of Envision Automation & Controls—shares how his content strategy on LinkedIn not only grew his following but transformed his business.

– Matthew Nix

Segments

[3:11] Preston’s background in the industry
[2:05] Achieve on-time delivery with ProShop
[2:52] Envision Automation & Controls
[6:02] Learn more about ProFab Alliance
[6:45] Casey’s dad joke
[8:10] Growing a LinkedIn presence
[13:50] Finding a balance with content
[19:43] Graduate to NetSuite by Oracle
[26:59] How to write on LinkedIn
[30:03] Getting started on LinkedIn

Resources mentioned on this episode

Connect with Preston Hadley on LinkedIn
Envision Automation & Controls

Connect With MakingChips

MakingSparks: Using LinkedIn to Drive Leads for Your Manufacturing Business with Preston Hadley, 415