Rising Popularity of Large Screen TVs

There has been a notable increase in the sales of larger television sets, particularly 75-inch models, which have now become the most sought-after size among consumers in China. Recent data reveals that the average screen size of televisions sold has significantly increased over the years, indicating a shift in consumer preference toward bigger displays. Younger individuals, especially, are driving this trend, with their purchasing behavior reflecting a desire for enhanced viewing experiences for movies, gaming, and socializing. Retail sales revenue for TVs increased even as prices for larger screens have become more accessible, making them a popular choice for those upgrading their home entertainment systems.