Round Table China TV time! Young shoppers plugged in!
Nov 18, 2024
Television sales in China are defying expectations, even amid the rise of streaming services and cord-cutting. Young consumers are increasingly favoring larger models, especially 75-inch TVs, as prices drop and preferences shift. Discussions around TV content are flourishing on platforms like Bilibili, driven by lifestyle changes and gaming trends. Additionally, innovations in TV manufacturing are fueling demand for affordable yet high-quality screens, showcasing a surprising resurgence of the traditional television set in modern entertainment.
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