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15min chapter
TV time! Young shoppers plugged in!
Round Table China
The Rise of Big Screens
This chapter examines the trend of young consumers favoring large televisions over projectors for home entertainment, with a focus on a 2000-born individual's shift to a 75-inch 4K TV. It discusses the social dynamics of viewing in well-lit spaces and highlights how advancements in technology have made large TVs more affordable and desirable. The chapter also delves into the changing perceptions of television costs and the psychological motivations behind investing in quality viewing experiences.
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