Spotify’s new video program “loses publishers money”

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• How much can you earn by switching your podcast to Spotify’s new video podcast partner program? One company did - and actually lost nearly $1,000 in January after switching to Spotify video, Amanda McLoughlin posts on LinkedIn. To use video on Spotify, she explains, publishers need to agree for their RSS feed to be replaced by a Spotify-hosted video file (used even if listeners only consume the audio track): so one show lost more than half its revenue because it was unable to sell dynamic audio ads to Spotify listeners (ironically, though Spotify’s Audience Network). The Spotify Partner Program is “an untested program with secretive math”, concludes McLoughlin: “the risk just isn’t worth it”.
• Exclusive: The Podcast Show London has announced its partners for the show (including Podnews), and a first set of speakers. In the release, they also announce an initial set of sessions for the event. We’ll be there - code PODNEWS10 saves money on selected passes, so you can be there too!
• First look: Evergreen has launched EvergreenNOW!, a free ad-supported streaming television channel. The channel includes independent films, award-winning podcasts, and live sports, and is available on platforms including Apple, Android, Roku and more.

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