#31 Isaac ‘Ice’ John | How To Create Your Dream Life, Make Money & Optimise For Happiness

Ice was born the the town of Tokoroa in New Zealand & moved over to Australia to start his career as an NRL player, playing for the Warriors, Panthers & Sea Eagles before retiring after many injuries and deciding to turn to business.

After retiring, he founded YKTR with fellow NRL players & best mates Corey Norman & James Segeyaro and over the last few years has been documenting the entire process, building a cult following in the process.

He has now gone on to found the sports media company YKTR Sports that has started to change the game for sports media here in Australia by creating content with the players, past & present to give you a unique look into the life of an athlete and bridge the gap between the player and the media company.

There was so many lessons and so much value in this episode & Ice continues to deliver these lessons every day through his social media channels.

In this episode:

• How growing up with his Dad as his footy coach was a factor in being able to play in the NRL and how it shaped him as a young boy
• The countless injuries that occurred in his career and how the affected him physically and mentally
• Getting hooked on reading and self development and how that lead him to starting YKTR
• The importance of growth mindset and how to never stop growing
• The founding story of YKTR and YKTR Sports and what it took in the early days to get them off the ground
• What things they are changing at YKTR over the next few years to continue to grow and scale the brand
• Navigating working with your mates and how to communicate better
• How to optimise for happiness and why you should do it
• The power of creating content and what people can do to leverage content for their personal brand and their business

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Follow Ice here👇

Instagram: https://www.instagram.com/iice_/?hl=en

YKTR: https://www.instagram.com/yktr_/?hl=en

YKTR Sports: https://www.instagram.com/yktr.sports/?hl=en

Follow the channel here👇

Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en

TikTok: https://www.tiktok.com/@lifemoneyandlove

Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q

Follow me here👇

Instagram: https://www.instagram.com/dylanmullan

TikTok: https://www.tiktok.com/@dylanmullan

Twitter: https://twitter.com/dylanmullan

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