The Fabulist
The End of the Beginning for Motion Design | Part 2 with Ryan Summers and John Lepore
Apr 1, 2024
Ryan Summers, a senior creative director at Spilt, teams up with John Lepore, a futurist specializing in emerging tech, for a riveting discussion about the future of motion design. They dive into the seamless transfer of motion design skills across industries and the importance of solving core client problems. The conversation highlights innovative tools like real-time CG and immersive experiences, such as the NFL's Toy Story-themed broadcasts. They emphasize adaptability, clear communication, and a thoughtful creative process as essential for success in a rapidly evolving landscape.
01:03:43
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Quick takeaways
- Motion design professionals must adapt to industry changes by embracing innovative technologies and shifting client expectations to remain relevant.
- Collaboration and diverse talents are essential for solving complex design problems, leading to innovative outcomes that align with client visions.
Deep dives
The Evolution of Motion Design
Motion design is experiencing significant changes as it progresses beyond its initial stage, which the industry recently referred to as the 'end of the beginning.' This discussion emphasizes the transition from traditional practices to a more innovative mindset that incorporates both creativity and technology. The need for motion designers to adapt to these changes is crucial since tools and techniques that once seemed revolutionary have become more accessible, leading to a shift in client expectations. Designers are encouraged to embrace this evolution to remain relevant and effective in navigating the industry’s complexities.
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