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Global News What Happened To...?
TikTok text-to-speech voice | 5
Nov 9, 2023
Host Erica Vella speaks to Bev Standing and Kat Callaghan about TikTok's text-to-speech feature. They discuss the adoption and evolution of the feature, its impact on TikTok videos, and the success it brought to the guests in terms of voice work and interviews. The chapter also touches upon privacy concerns and the importance of contracts in protecting voices on TikTok.
26:13
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Quick takeaways
- TikTok's text-to-speech feature promotes inclusivity by providing a universalizing experience for users of different backgrounds and demographics.
- The incidents involving unauthorized use of voiceover artists' voices in TikTok's text-to-speech feature emphasize the importance of contracts and control over the use of voices in such platforms.
Deep dives
TikTok's Rise as a Social Media Platform
TikTok quickly became one of the most popular social media platforms, drawing in millions of users worldwide. Its addictive user experience, characterized by an infinite scroll of videos personalized by the algorithm, contributed to its immense popularity. Unlike other social networking apps, TikTok's focus on creating and sharing content, rather than connecting with friends, appealed to younger users. The COVID-19 pandemic further fueled its growth as people sought entertainment and connection during lockdowns, leading to a surge in TikTok usage.
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