TikTok's Addictive Infinite Scroll

This chapter discusses the nature of TikTok as a platform, highlighting its simplicity and addictive infinite scroll feature. It explains the presence of the 'For You' page, where personalized videos are displayed based on TikTok's algorithm. The chapter also emphasizes TikTok's focus on content creation and mass sharing, distinguishing it from other social networking apps like Facebook and Instagram.

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