Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Human-Driven, AI-assisted SEO
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Mar 31, 2025 Chris Raulf, Founder and president of Boulder SEO Marketing, dives into the synergy of human expertise and AI in SEO strategies. He highlights how tools like ChatGPT are revolutionizing digital marketing while emphasizing the need for a balance between automation and human insight. Raulf discusses the unique consulting model at Boulder, focusing on tailored strategies to navigate the evolving landscape of SEO. He also warns against the pitfalls of low-quality AI-generated content, advocating for responsible AI use to enhance effectiveness and accuracy in SEO campaigns.
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Chris Raulf's AI Deep Dive
- Chris Raulf watched about 120 hours of AI-focused videos to understand its digital marketing impact.
- He realized the necessity of human-driven but AI-assisted SEO processes for agency differentiation.
Map Workflows to AI Tools
- Map out every step in your SEO workflows and identify where AI tools can assist.
- Use AI to support human efforts, improving efficiency without replacing people.
AI Creates New Job Roles
- AI adoption can create new jobs and roles that didn't exist before.
- Fears of AI replacing jobs are offset by opportunities for workforce expansion and innovation.