Tomorrow - ein McKinsey Podcast Future of Food - worauf es jetzt ankommt?
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Oct 23, 2025 Join Konstantin Habernoll, an Associate Partner at McKinsey, as he explores the evolving landscape of German food trends. He discusses the rise of urban concepts like matcha bars and poke bowls, questioning their scalability. The conversation dives into the changing restaurant world, highlighting the decline of fast-food venues in favor of Asian cuisine. Discover the generational shift in health priorities and the increasing prevalence of plant-based diets, driven mainly by health motivations. Unlock insights on the pivotal role of private labels in the plant-based market.
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Urban Food Hypes Versus Tradition
- Urban food concepts like poke bowls, matcha bars, and salad bars are rising rapidly but may be temporary hypes rather than scalable shifts.
- Konstantin Habernoll questions whether these trends will displace traditional staples like spaghetti or schnitzel in the long run.
Shift Toward Ethnic Dining
- Fast food and pizzerias have declined by about 7% while Asian restaurants grew roughly 9% in recent years.
- This shows consumer preferences are shifting toward diverse and ethnic offerings, though fast food remains numerically large.
The Healthy Paradox Of Germans
- Germans struggle to meet health goals despite strong interest, illustrating a "healthy paradox."
- Different regions prioritize health differently: Westerners emphasize sleep, Brazilians prioritize diet.