Supra Insider

#56: How to find work you love | Troy Sultan (Co-Founder & CEO @ Guide)

May 5, 2025

Troy Sultan, co-founder and CEO of Guide, shares a refreshing take on modern job searching. He exposes the hidden flaws in today's recruiting processes and discusses how AI is revolutionizing them. Job seekers are urged to reclaim their power by being authentic and treating interviews as mutual conversations. The importance of aligning personal values with career choices is emphasized, along with the balance of passion and profit. Listeners will glean insights on cultivating confidence and making meaningful connections with potential employers.

01:04:52

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Troy Sultan

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Episode notes

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Quick takeaways

A strong candidate experience is essential for attracting high-quality candidates and positively influencing their perception of a company's culture.

AI is revolutionizing recruitment by streamlining processes, enabling better talent matching, and enhancing the overall candidate experience in real-time.

Job seekers need to clarify their personal values and goals to effectively navigate interviews and secure positions that align with their aspirations.

Deep dives

The Importance of Candidate Experience

A strong candidate experience is critical in the hiring process, as it can significantly influence an applicant's perception of a company. Companies that prioritize a positive recruitment experience often attract higher-quality candidates, leading to better long-term fits. This is evident as candidates tend to gravitate towards organizations that communicate transparently and provide clear expectations throughout the interview process. Therefore, how candidates feel treated during recruitment can have lasting effects on their decisions and perceptions of the company's overall culture.

Intro

4min

Navigating the Impact of AI on the Job Market

4min

Navigating the Recruitment Maze

12min

Empowering Recruitment: A Tech-Driven Approach

9min

Mastering the Job Interview Journey

17min

Balancing Passion and Profit: Redefining Career Priorities

2min

Embracing Authenticity in Job Searches

17min

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Troy Sultan, co-founder and CEO of Guide, to unpack the state of job searching and recruiting in the AI era.

Troy shares a compelling behind-the-scenes look at what’s really going on inside recruiting teams today—and why the typical candidate experience is often so broken. He also explains how AI and modern tooling are reshaping hiring in real-time, helping teams scale quality and efficiency without sacrificing humanity.

They also dive into how job seekers can regain power in the process by getting crystal clear on what they want, leading with authenticity, and treating interviews like two-way conversations. Whether you’re currently on the job market or hiring for your team, this episode is packed with insight on how to play the game better—from both sides.

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In this episode, we covered the following topics:

* The two tectonic shifts driving changes in hiring: economic and cultural

* Why most candidate experiences feel broken—and how AI can actually help

* What companies with great hiring processes do differently

* Why recruiter incentives don’t always align with long-term culture fit

* How job seekers can identify red (and green) flags early in the process

* A better approach to interview prep and strategy, especially in tough markets

* How to show up with authenticity, ask hard questions, and still land the offer

* The risk of taking the “wrong” job and how to avoid it

* Practical ways to gain clarity on what matters most in your next career move

* And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube: