Part 1: Things That Can Cause Your Referral Marketing Program to Fail (with Dr. Roger Levin)

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Feb 10, 2025

Dr. Roger Levin, CEO of Levin Group and an expert in dental practice growth, discusses the pitfalls of referral marketing for oral surgeons. He emphasizes the need for surgeons to become local leaders and rely on other doctors. Dr. Levin shares why having at least 15 strategies is crucial and warns against poor-quality methods. He advocates for professional relations coordinators to boost referrals and the significance of effective customer service training. The conversation also touches on the importance of nurturing all referral sources to ensure sustained success.

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INSIGHT

Strive for Practice Dominance

Strive to be the dominant oral surgery practice in your area for best success.
Dominance comes from superior referral marketing and strong medical relationships.

INSIGHT

Quantity and Quality in Referral Strategies

You need at least 15 referral marketing strategies running concurrently.
Quantity of touchpoints matters as much as quality in referral marketing success.

ADVICE

Hire a Dedicated PRC

Hire a dedicated Professional Relations Coordinator (PRC) for 16-20 hours weekly in small practices.
PRCs build referral relationships and deliver a massive return on investment.

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Referrals are the most important factor that influences the success of an oral surgeon’s practice. In today’s conversation, Dr. Roger Levin of the Levin Group comes back to discuss things that can cause your referral marketing program to fail, how to avoid those things, and what you can learn from them. Listening in, you’ll hear why every surgeon should work towards being the dominant surgeon in their area, the importance of depending on your fellow doctors, why you need to have at least 15 strategies in your referral marketing program, the danger of poor-quality strategies, why you need a professional relations coordinator, and so much more! We delve into how to stay motivated in your referral marketing program before discussing the power of delegation and sticking to what you do best. We even discuss the levels of referrals and why you cannot ignore your ‘Cs and Ds’, the importance of being likable as a surgeon, why your staff needs to be trained in customer service, and why a well-trained professional relations coordinator is imperative. To hear all this and more, be sure to tune in now and keep your eyes peeled for part two of this discussion!

Key Points From This Episode:

Welcoming Dr. Roger Levin back to the show.
Why every surgeon should try to become the dominant surgeon in their area.
Recognizing your dependence on other doctors.
How not having enough strategies can cause your referral marketing program to fail.
The detrimental nature of poor-quality strategies.
The importance of having a professional relations coordinator.
How your marketing spend can be indicative of your success.
Roger shares some tips to keep doctors motivated in their marketing program.
The power of delegation and only doing what you do best.
How ignoring your ‘Cs and Ds’ can cause referral marketing failure.
Why you have to be likable and what that looks like.
Having great front-desk dental staff that’s trained in customer service.
What may happen to the practice without a well-trained professional relations coordinator.

Links Mentioned in Today’s Episode:

Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/

Levin Group — https://levingroup.com/

Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/

Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/

Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/

Dr. Grant Stucki Email — grantstucki@gmail.com

Dr. Grant Stucki Phone — 720-441-6059