John discusses the critical business metrics beyond CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend). In this quick discussion, he explains how these metrics correlate and affect campaign scalability. He also shares the glass ceiling of diminishing, profitable returns misinterpreted by ROAS in different ad platforms. Listen to this episode to learn more about why you should evaluate beyond CPA and ROAS and dig deep into the customer journey across your ad platforms to determine your ad budget and strategy's effectiveness.

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