Business of Sport THE BREAKDOWN: Indian Cricket Oversteps Again, English Football's Big Money Problem & Rugby's TikTok Dreams (E04)
Jan 30, 2026
They dig into India's growing political and commercial clout in international cricket and the fallout around Bangladesh at the T20 World Cup. They unpack why top English football clubs lag behind Europe off the pitch, from TV deals to stadium projects. They explore rugby’s push into TikTok and how player-driven social reach is being used to grow audiences.
AI Snips
Chapters
Transcript
Episode notes
Non-League Football Up Close
- Unknown Co-host attended Walton & Hersham's match and became a non-executive director there.
- He described the ground as intimate with about 2,000 attendees and a lively non-league experience.
India's Disproportionate Hold On Cricket
- India and the BCCI exert disproportionate control over world cricket through economic power and ICC influence.
- This dominance creates structural unfairness that pressures smaller boards like ECB and Cricket Australia to tolerate manipulation.
Money Buys Leverage In The ICC
- India receives 38.5% of ICC earnings while England and Australia get under 7% each, creating major revenue imbalances.
- That money flow gives India leverage to shape fixtures and governance to its advantage.