Sales in the Time of COVID-19: What People Are Buying and How to Sell It

Whether you like it or not, the landscape of the fitness industry has changed—and if you want your business to survive, it needs to change, too.

But how do you do it? Will people really pay for online training? What should that look like? How do you get new clients during this time?

Sales expert and certified Two-Brain mentor Jeff Burlingame is here with the answers to all that and more. You'll get a step-by-step, actionable plan for how to save your revenue stream—and even increase it—while your doors are closed.

Links:

COVID-19 Resources
Join the Gym Owners United group on Facebook
Free Tools

Contact:

mike@twobrainmedia.com

Timeline:

3:08 – Be Netflix, not Blockbuster. 

4:25 – Don’t just post your programming; provide coaching and accountability.

8:57 – To preserve the novelty, don’t give away everything at once.

12:24 – If you don’t believe online coaching is valuable, neither will your clients.

16:24 – Why online coaching is actually more valuable than group-class training.

21:56 – How to handle the workload.

25:31 – Sell what people are buying.

28:06 – Offer digital No-Sweat Intros—and make it clear that they’re virtual.

29:39 – Why you shouldn’t market with dumbbells or kettlebells.

33:36 – What to do if you haven’t made a single sale since the start of the crisis.

35:33 – What your ads should look like now.

39:40 – How to run a virtual No-Sweat Intro. 

48:08 – Practice your on-camera persona.

49:27 – Reach out to old leads and former clients.