[IRCE Series] Creating an Automation Platform that Cares with Steve Denner Co-Founder of Adestra

May 15, 2018

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Today we have Steve Denner, the co-founder and COO of Adestra. Adestra is an email and marketing automation platform that helps companies take people through a customer journey to give them exactly what they want. They make a distinction that it is a software and a service. I see why because all of the customer videos about Adestra talk about their high touch approach with dedicated account managers.

Here’s a glimpse of what you’ll learn:

[1:30] Jeremy introduces his guest, Steve Denner.
[2:30] Steve talks about the internet landscape in 2004 and the opportunity he saw.
[5:45] Where did the idea for Adestra come from?
[9:30] Challenges faced along the way.
[11:30] Popular features for Adestra starting out.
[17:30] How Steve’s team serves their clients.
[23:30] Incorporating customer feedback.
[27:00] Why it’s important to hire the right people. What is Scrum Methodology?
[30:00] Steve talks about developing an automation suite.
[34:30] How are people using Steve’s heat mapping tool?
[39:00] Steve talks about working with Incisive Media.
[42:00] Who are the best clients to use Adestra?
[44:00] How to connect with Adestra.
[45:30] What does it take to attract talented team members?

In this episode…

What would an automation platform that has a heart look like? Seriously! Is it even possible? Doesn’t automation imply that it’s all about efficiency and results not about providing a human touch? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur, Steve Denner. In his conversation with Jeremy, Steve opens up about how Adestra got started, why he made the leap to start the company, challenges that he and his team have faced along the way, why they’ve chosen to incorporate customer feedback, who the best clients are to use Adestra’s services, how they are able to attract top-level talent, and so much more! You don’t want to miss a minute of this engaging episode featuring Steve!

When was the last time you saw a great opportunity and seized upon it? How did it turn out? Are you glad you took action on what you saw? How would you respond if you saw a significant opportunity in the marketplace today, would you take the risk and go for it? On this episode of Inspired Insider, you’ll hear from innovator and entrepreneur, Steve Denner. Steve shares about what it was that he saw back in 2004 when he surveyed the internet landscape and decided to create what would become, Adestra. You don’t want to miss this great opportunity to learn from a key leader who was able to see what others couldn’t at a critical time. Make sure to check out this fascinating episode!

How would you respond if you’ve been in an industry for years churning out high-quality results for your clients but still had to fight tooth and nail to convince new clients that you could handle their business? Would you throw your hands up in frustration or would you find a way to prove them wrong? On this episode of Inspired Insider, Steve Denner shares how he and his team used the challenging moments they faced as fuel to keep them motivated and pushing the envelope of excellence. While it wasn’t always easy, Steve and his team remained committed to making a name for themselves and serving their clients with dedication and professionalism. To hear more about Steve’s journey with Adestra and the challenges they faced along the way, make sure to listen to this informative episode!

One of the best ways to gauge the quality of an organization is to look at the people they employ. How would your company rank in this regard? Do you have the best people in your field? What could you do to up your game and attract top talent to your organization? On this episode of Inspired Insider, you’ll hear from business leader Steve Denner. Steve is convinced that the quality of their team members at Adestra is what really sets them apart in their industry. Find out how Steve and his leadership find the right team members and create a culture of success by listening to this exciting episode, you don’t want to miss it!

Did you know that listening to your customers and incorporating their feedback can help you build a rock-solid reputation in the marketplace? It’s true! According to Steve Denner, the way their team members treat their clients and listen to their concerns is one of their secret weapons. At Adestra, they take pride in being one of the top quality automation platforms in the marketplace today but they also hold in high regard their reputation for how they treat their clients. To hear more about their approach as an automation platform with a heart, make sure to listen to this powerful episode of Inspired Insider!

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