Philosophies of Red Teaming - Bryce Hoffman

Bryce Hoffman is an author, speaker, and strategic management consultant known for his book Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything, which he wrote as the first ever civilian graduate of the US Army Red Team Leader course. He is an active journalist for Forbes and works as an adjunct professor at UC Berkeley. Bryce speaks with Craig about his beliefs in the philosophy of consulting, as well as his deep beliefs around the philosophy of decision making and the true nature of human beings. They also discuss how Bryce was first introduced to the world of Red Teaming and how he was able to finagle his way into the course that really shaped the concepts of his novel. Bryce also discusses his beliefs in business necessities from the importance of open communication to the 5 Whys technique.

What You Will Learn:

1. Meaning of un-consulting

2. Red Teaming and how Bryce broke into the field

3. The 5 Why’s

4. Power of Story

5. Importance of taking action

6. Psychology behind decision-making